The campaign will also include media partnerships that springboard off cultural moments, championing the role of creators in overcoming our don’ts and finding our do’s. The OOK ads will run at key locations in the UK, US and Germany, including Waterloo Station in London, and Penn Station in New York. The campaign also includes an evocative series of OOH, digital ads and made-for-social films that highlight the “don’ts” our saboteurs tell us while showing the power of Pinterest to help people overcome them. The film series showcases five different saboteurs from “Inner Critic” to “Fear of Failure” to “Doomscrolling,” and explains how Pinterest helps people overcome them and get on with creating a life they love, through the simple act of doing. The single-take cinematic films were shot by award-winning director Kim Gehrig. The integrated campaign features five films that will run across TV, cinema and streaming platforms. The complementary media strategy was developed in partnership with global media agency Mediahub. Developed in partnership with UK creative studio, Uncommon Creative Studio, the campaign introduces Pinterest as the inspiring anti-don’t where people go to do. The campaign kicks off today in the UK, US and Germany. Pinterest has launched an integrated brand campaign, ‘Don’t Don’t Yourself’, which aims to expose the things in the world that make us doubt ourselves a promote Pinterest as the antidote to doubt.
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